The Beauty of bespoke designs with Outback Linen Co

As a mum and artist, I am absolutely passionate about working with like-minded women and helping them succeed. Because when women let their light shine and make an impact on the world, everyone benefits.

This is why I absolutely love working 1:1 with female business owners, and helping them see their visions come alive in the world.

When the beautiful Sarah of Outback Linen Co approached me with her vision for a beautiful pattern design for her luxury linen clothing brand, I jumped in with to feet. Read on for the full story.

Images with thanks to Inner West Art Fair

As you probably know I'm an Aussie artist and pattern designer, and I’m completely in love with our country's landscapes. I’ve had two young kids during Melbourne’s COVID 19 lockdowns, and have been dreaming about our next outdoor adventure. Around this time, my partner and I were gearing up for a move to Perth and beginning to plan our big camping trip across the dessert.

Then Sarah from Outback Linen Co comes to me with this incredible vision. She wants to infuse the beauty of the outback into her beautiful luxury linen for rural women. Talk about perfect timing!

Sarah's idea immediately sparked my creativity. We dove into brainstorming, drawing inspiration from the earthy tones, the rural lifestyle, and unique wildlife that define our Aussie landscape. We wanted something that spoke to their brand ethos while also resonating with their customers – rural women who appreciate quality and authenticity.

But let's not forget the best part: the benefits of bespoke design go beyond just looking pretty. They're about setting your brand apart, forging deeper connections with your audience, and creating something truly special.

For Outback Linen Co, this bespoke design isn't just about linens; it's a symbol of their commitment to Aussie style and quality. It's a conversation starter, a statement piece, and a reminder of the beauty of our land.

Now, here's the thing: if you're a brand looking to stand out with bespoke Aussie artwork, I've got you covered. Let's chat about how we can bring your vision to life and create something that's authentically you.

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Inner West Art Fair: Insights from My First Experience